Marketing Tips for Women Business Owners: Educated Empowered Inspired

#101 Enhancing Online Visibility (Marketing Makeover with Micah Thompson)

Episode Summary

A Marketing Makeover session with Micah Thompson, a Kansas City, Missouri portrait photographer. With the busy fall season approaching, Shelly guides Micah through a strategic overhaul of his online marketing efforts, focusing on his website to enhance client attraction and revenue growth.

Episode Notes

Key Takeaways:

• Strategic Revenue Focus: Shelly emphasizes the importance of concentrating marketing efforts on Micah’s most profitable service, theater photography while maintaining flexibility for family and modeling shoots.
• Expert Website Optimization: Shelly advises on restructuring Micah’s website to clearly communicate his services and unique value immediately upon landing on the page, enhancing user engagement and conversion.
• Importance of Immediate Impact: Under Shelly’s guidance, the website is redesigned to ensure key information is visible above the fold, following her "five-second test" to capture visitor interest swiftly.
• Unified Call to Action: Shelly stresses the need for a clear, singular call to action across all platforms, simplifying how potential clients can initiate contact, thereby increasing leads and potential sales.
• Aligned Social Media Strategy: With Shelly's expertise, Micah’s social media is set to mirror the clarity and segmentation of his website, ensuring consistency across digital touchpoints and solidifying his brand’s online presence.

In this episode, Shelly provides Micah and listeners with actionable strategies for refining marketing approaches and leveraging online platforms for business growth.