Marketing Tips for Women Business Owners: Educated Empowered Inspired

#103 Strategic Marketing Tips [Marketing Makeover with Artisan Homemaker]

Episode Summary

In this episode of the Educated, Empowered, Inspired podcast, host Shelly Niehaus takes on a marketing makeover strategy session with Saneth Brown, owner of Artisan Homemaker. Shelly offers in-depth marketing strategies focusing on building audience connections through effective email marketing and leveraging promotional opportunities to achieve ambitious attendance goals.

Episode Notes

In this episode of the Educated, Empowered, Inspired podcast, host Shelly Niehaus takes on a marketing makeover strategy session with Saneth Brown, owner of Artisan Homemaker. Shelly offers in-depth marketing strategies focusing on building audience connections through effective email marketing and leveraging promotional opportunities to achieve ambitious attendance goals.

Key Takeaways:

• Set Clear Goals: Saneth aims to sell out 250 in-person tickets and secure 1000 virtual attendees for the Beauty Awaits conference.
• Identify the Ideal Client: The conference is tailored for women seeking rejuvenation through spiritual and communal experiences, featuring topics on marriage, creativity, hospitality, and finances.
• Leverage Email Marketing: Building an email list should be a priority to nurture potential attendees through regular, valuable communications that enhance awareness and desire.
• Utilize Lead Magnets: Offering valuable downloads can transition potential attendees from passive social media followers to engaged prospects.
• Create a Sales Page: A professionally crafted sales page is crucial for converting interest into ticket sales, particularly for higher-priced offerings.
• Collaborate for Greater Reach: Engaging speakers and influencers to promote the event can amplify reach and credibility.
• Offer Early Bird Incentives: Encourage early registrations through discounts or limited-time offers to build momentum.