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#121 Social Media Strategy: Winning on LinkedIn [Marketing Makeover Strategy Session with Peter Istvan]

Episode Summary

In this Marketing Makeover Strategy Session, I sit down with Peter Istvan, a professional headshot photographer, to help him optimize his LinkedIn marketing strategy. We cover profile enhancements, content strategies, and engagement tactics to help Peter attract more clients and boost visibility. Whether you use LinkedIn or another platform, these marketing principles will help you grow your business.

Episode Notes

In this Marketing Makeover Strategy Session, I sit down with Peter Istvan, a professional headshot photographer, to help him optimize his LinkedIn marketing strategy. We cover profile enhancements, content strategies, and engagement tactics to help Peter attract more clients and boost visibility. Whether you use LinkedIn or another platform, these marketing principles will help you grow your business.

Key Takeaways:

🔹 Optimize Your LinkedIn Profile – Ensure your headline, summary, and images position you as the expert.
🔹 Follow a 3-Part Content Strategy:

• Connection Post – Share behind-the-scenes content, personal insights, or your journey to build trust.
• Expert Positioning Post – Educate your audience on industry insights, FAQs, and myths (e.g., AI headshots vs. professional photography).
• Invitation Post – Guide potential clients to take action (download a freebie, book a session, join your email list).
  🔹 Engage & Network – Share and interact with content from peers and potential clients to increase visibility.
  🔹 Leverage AI for Content – Use tools like ChatGPT to spark ideas but always personalize your messaging.