In this Marketing Makeover Strategy Session, I sit down with Lisa Boehm, a speaker who’s shifting from grief-focused work to broader topics like resilience, burnout, and mental health. She’s ready to get booked consistently—but needed clarity on how to connect with the right audience using the right message. We walk through the foundational pieces of her marketing strategy and identify practical next steps to gain traction in her speaking business.
In this Marketing Makeover Strategy Session, I sit down with Lisa Boehm, a speaker who’s shifting from grief-focused work to broader topics like resilience, burnout, and mental health. She’s ready to get booked consistently—but needed clarity on how to connect with the right audience using the right message.
We walk through the foundational pieces of her marketing strategy and identify practical next steps to gain traction in her speaking business.
🔑 Key Takeaways:
The three-legged stool of marketing: Audience, Offer, and Messaging must align to get results.
Messaging is often the missing link—make sure you're speaking your audience’s language.
Use Facebook groups to “lurk and listen” for real-world pain points and wording.
Interview past attendees to capture transformation stories and dial in what’s working.
Don’t create your offers in a vacuum—market research is everything during a pivot.