Marketing Tips for Small Business Owners: Educated Empowered Inspired

#66 Jodi Hume | Cutting Through the Fog: Clarity in Decision-Making

Episode Summary

We all deal with decision fatigue as entrepreneurs, but few of us know how it impacts our brains and performance. In this episode, I chat with executive consultant Jodi Hume about how to fight decision burnout and nourish our brains.

Episode Notes

We all deal with decision fatigue as entrepreneurs, but few of us know how it impacts our brains and performance. In this episode, I chat with executive consultant Jodi Hume about how to fight decision burnout and nourish our brains.

 

Jodi explains that constant micro-decisions tax our prefrontal cortex, the "CEO" part of our brain. This leads to poor choices and impulse control when our mental fuel runs low later in the day. She shares science-backed tips for preserving brain glucose like minimizing decisions where possible and being cautious of "junk food" dopamine first thing in the morning.

 

We also discuss the different types of rest and recharging beyond just sleep that entrepreneurs need more of. Jodi provides a framework for figuring out what your brain needs to refill your tank, whether it's creative time, sensory relief, or social connection.

 

Jodi reminds us that when you feel like you can't pause and step away, that's exactly when you must. Tune in for more unconventional wisdom that will help you make space for your best strategic thinking.

 

Connect with Jodi Hume:

website: https://atthecore.com 

Instagram: https://www.instagram.com/jodihume/ 

LinkedIn: https://www.linkedin.com/in/joditurnerhume/ 

Tiktok: https://www.tiktok.com/@jodihume?lang=en