Marketing Tips for Women Business Owners: Educated Empowered Inspired

#68 Elevate Your Online Marketing: Optimize Your IG Profile

Episode Summary

In this episode of our series, "Elevate Your Online Presence," we delve into optimizing your Instagram profile to showcase your brand effectively. Pull up your IG account and join in the fun.

Episode Notes

Welcome to the Educated, Empowered, Inspired podcast! In this episode of our series, "Elevate Your Online Presence," we delve into optimizing your Instagram profile to showcase your brand effectively.

 Key Takeaways: 

• 1.  Cohesive Branding:  Your Instagram profile should mirror your website, ensuring consistency in colors, fonts, and branding elements.
• 2.  Searchability:  Differentiate your username (handle) and name (business name) to improve searchability and discoverability. 
• 3.  Professionalism:  Use a professional profile photo with your face to establish trust and connection with your audience.   
• 4.  Clear Messaging:  Craft a clear "I help" statement in your bio, stating who you serve, the problem you solve, and how you help them.   
• 5.  Engagement Strategy:  Utilize three pinned posts to connect, position yourself as an expert, and invite engagement from your audience.

 Action Step: 

Update your Instagram profile using the tips discussed in this episode and tag @ShellyNiehaus to receive feedback and join the conversation.

Mentioned in this episode:

Create your “I Help Statement” for all your social media platforms.

FORMULA FOR YOUR I HELP STATEMENT:

I help ______ (ideal client) _______ (problem you solve) and ________ (their desire) through