Marketing Tips for Women Business Owners: Educated Empowered Inspired

#74 How Good Communication Shapes Everything in Business with Laurie Gilbertson

Episode Summary

Laurie Gilbertson shares valuable insights on the power of storytelling and communication and the importance of storytelling. Stories are powerful tools that connect us emotionally and help us make sense of the world. Through storytelling, you can inspire and empower others without making them feel like they're being sold to. Connect with your audience personally by sharing relatable stories tied back to your business's why and values.

Episode Notes

Laurie Gilbertson shares valuable insights on the power of storytelling and communication. Here's a summary of the key points discussed:

The Importance of Storytelling: Stories are powerful tools that connect us emotionally and help us make sense of the world. They are everywhere in our daily lives, from casual conversations to TV shows and books.

- Becoming a Good Storyteller: To become a good storyteller, start paying attention to the stories around you and the ones you tell frequently. Write down five favorite stories and analyze their core themes and emotions.

- Unleashing Creativity: Storytelling allows for creativity and personal style to shine through, making each story unique. Embrace your creativity and authenticity to connect with your audience genuinely.

- Empowering Others: Through storytelling, you can inspire and empower others without making them feel like they're being sold to. Connect with your audience on a personal level by sharing relatable stories tied back to your business's why and values.

 

Key Takeaways:

 

Connect with Laurie Gilbertson:

https://www.linkedin.com/in/lauriegilbertson/  

https://tribecablueconsulting.com