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#81 Online Marketing Summer School: Audit Your Brand

Episode Summary

As a seasoned branding and headshot photographer turned business coach, I share my insights on why personal branding is crucial for your business success. We explore the significance of showing up authentically online, the impact of cohesive visual imagery, and practical steps to ensure your personal brand is aligned across all platforms. Whether you’re a Gen Xer struggling with the digital landscape or an entrepreneur looking to refine your brand, this episode is packed with actionable advice to help you make a lasting impression and connect deeply with your audience.

Episode Notes

Key Takeaways

Importance of Personal Branding: Your personal brand is your name, your face, and how you make people feel. It’s crucial for standing out in today’s market.

Elements of a Strong Personal Brand :

Building Trust, Interest, and Reason :

• Interest: Engage your audience with relevant and intriguing content.
• Trust: Show up as reliable, credible, and professional.
• Reason: Highlight your unique value proposition.

Creating Connection Posts :

• Use high-quality, current images and videos that reflect your brand.
• Share personal stories and behind-the-scenes content to build a deeper connection with your audience.

Inviting Your Audience on the Journey :

• Share behind-the-scenes of your work.
• Highlight client testimonials and success stories.
• Offer calls to action like sending a DM or signing up for a freebie to engage your audience further.