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#82 Online Marketing Summer School: Social Media Content that Connects

Episode Summary

In this episode, we jam on the importance of personal branding and how it can significantly impact your business growth and online presence. We explore how to effectively create conversations on social media that build relationships, foster connections, and ultimately lead to business opportunities. Learn practical strategies for connecting with your audience, owning your relationships, and leveraging social media to grow your brand and business.

Episode Notes

Key Takeaways:

Personal Branding Essentials:

• Your personal brand is crucial and will outlast any service or industry.
• A personal brand is comprised of your name, face, and how you make people feel.
• Ensure your online presence is cohesive and recognizable across all platforms.

Google Yourself:

• Regularly Google yourself to understand your digital footprint.
• Ensure your online content is congruent and aligns with your brand.

Consistency Across Platforms:

• Use the same profile photo and banner images across all social media platforms for easy recognition.
• Update your photos and banners to keep them current and on-brand.

The Power of Conversations:

• Conversations can lead to business opportunities, collaborations, and valuable relationships.
• Engage with your audience on a personal level by sharing relatable stories and insights.

Creating Conversations:

• Identify where your clients are hanging out online (Facebook, Instagram, LinkedIn, etc.).
• Focus on creating meaningful conversations rather than just posting content.

Join us for our next Business Power Hour!  https://resources.shellyniehaus.com/powerhour