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#83 Online Marketing Summer School: Social Media Content That Coverts

Episode Summary

In this episode, we dive into the three pillars of using your personal brand on social media. Host Shelly Niehaus breaks down the critical steps to developing a strong personal brand, emphasizing its importance as the foundation of a successful marketing strategy. This session focuses on the practical aspects of creating and maintaining a personal brand that resonates with your audience and positions you as a go-to professional in your industry. Whether you're new to personal branding or looking to refine your approach, this episode offers valuable insights and actionable advice to help you elevate your business.

Episode Notes

 Key Takeaways: 

-  Understanding your audience.

-  Defining your zone of genius.

-  Creating your offer.

-  Building your personal brand: 

•   Name:  Your brand identity includes your logo, graphics, and brand colors.
•   Face:  Use a consistent and professional profile photo across all social media platforms.
•   Feel:  Create content that reflects how you want to make your audience feel and fosters a connection.

-  Connecting with your audience. 

-  Inviting your audience to take the next step.

-  Positioning yourself as the go-to expert in your field.

-  Strategic content creation.