In this episode, we dive deep into the importance of email marketing for service-based entrepreneurs. With social media algorithms constantly changing, relying solely on these platforms for business growth can be risky. We discuss why building and nurturing an email list is crucial for sustainable success and how it can significantly impact your relationship with your audience and your bottom line.
For more tips Check out my Email Quickstart Guide! Learn five simple steps to get started with email in your business. https://resources.shellyniehaus.com/emailguide
Key Takeaways!
The Limitations of Social Media:
Only a small percentage of your social media audience sees your posts. Even fewer engage with or click through your content, as social media is crowded and noisy, making it hard to capture and maintain attention.
The Value of Email Marketing:
Email allows for direct, one-to-one communication with your audience, helping to build trust and deeper relationships. You can control the conversation, frequency, and tone.
Getting Started with Email Lists:
Creating an enticing opt-in offer or freebie is crucial. Ideas for freebies include checklists, quick wins, and discounts. Make sure your freebie aligns with your audience's needs and pain points.
Building Trust and Desire:
Email marketing builds trust by positioning you as an expert and allows you to control the environment and message, similar to inviting someone into your home. The key is to create desire through valuable content that addresses your audience's problems and interests.
Understanding Your Audience:
Research and define your ideal client. Identify their pain points and daily struggles, and tailor your email content to address these issues directly.
Practical Tips for Email Marketing:
Provide less information but more value. Offer quick wins that can change your audience’s life in a short time. Use discounts or samples for product based businesses to entice signups.