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#89 Crafting a Marketing Strategy [Marketing Makeover with Amber Andrews]

Episode Summary

In this episode, Shelly hosts a marketing makeover strategy session with Amber Andrews from Andrews Artistry. Together, they develop a more cohesive and streamlined marketing and content creation strategy for Amber's branding photography business, offering comprehensive visual branding services.

Episode Notes

Key Takeaways:

• Identifying Business Goals: Amber aims to develop a consistent marketing plan that can be effectively repeated, avoiding frequent strategy pivots.
• Focusing on Strengths: Andrews Artistry provides a full package of branding solutions, including photography, graphic design, and marketing strategies tailored for creatives and performers.
• Strategic Content Creation: Shelly advises focusing on platforms like Instagram and Pinterest, where visual content thrives, to enhance Amber’s online visibility and engagement.
• Segmentation and Personalization: Amber's business utilizes a segmented email list to tailor communications according to client types, enhancing the relevance and effectiveness of marketing efforts.
• Leveraging Lead Magnets: The importance of selecting and promoting high-converting lead magnets to attract and retain the ideal client base.
• 90-Day Content Strategy: A structured approach to content creation, focusing on consistency and alignment with business goals, can significantly improve marketing outcomes.

Don't forget to book your own Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover