Marketing Tips for Women Business Owners: Educated Empowered Inspired

#92 Business Bootcamp: How to Get To Know Your Customer

Episode Summary

In this episode of Educated, Empowered, Inspired, we dive into simplifying marketing strategies to help you amplify your business. If you’ve been feeling overwhelmed by marketing complexities, you’re in the right place. We'll break down essential strategies to reshape your approach, making marketing as simple as having meaningful conversations with potential customers.

Episode Notes

In this episode of Educated, Empowered, Inspired, we dive into simplifying marketing strategies to help you amplify your business. If you’ve been feeling overwhelmed by marketing complexities, you’re in the right place. We'll break down essential strategies to reshape your approach, making marketing as simple as having meaningful conversations with potential customers. By understanding and resonating with your audience, you can drive meaningful engagement and transform how they perceive your offers.

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Key Takeaways:

• Simplify Your Approach: Think of marketing as having conversations, not just pushing out content and offers.
• Common Mistakes in Marketing:
  1. Overcomplicating Language: Avoid expert jargon that doesn’t resonate with your audience. Speak their language to connect better.
  2. Jumping Straight to Solutions: Build a connection first; let customers understand why they should care before diving into what you offer.
  3. Failing to Highlight Transformation: Clearly communicate the change customers will see from using your services. Paint a picture of their potential success.
• The Right Order Matters: Focus on aligning your marketing activities with the customer’s journey and needs. Start with foundational messaging before expanding into more complex strategies.
• Practical Steps for Audience Research:
  • Identify where your audience spends time online and offline.
  • Listen to the conversations and questions they have in these spaces.
  • Understand and articulate the transformation they seek through your services.