Marketing Tips for Women Business Owners: Educated Empowered Inspired

#95 Create the Right Email Opt-in For Your Business

Episode Summary

In this episode of the Educated, Empowered, Inspired podcast, Shelly Niehaus dives into the essentials of creating a lead magnet to start building your email list. Whether you're new to email marketing or looking to refine your current approach, this episode provides practical and tactical steps to help you create a valuable resource that attracts quality leads. Shelly shares various types of lead magnets and offers actionable advice on how to choose the right format for your business.

Episode Notes

In this episode of the Educated, Empowered, Inspired podcast, Shelly Niehaus dives into the essentials of creating a lead magnet to start building your email list. Whether you're new to email marketing or looking to refine your current approach, this episode provides practical and tactical steps to help you create a valuable resource that attracts quality leads. Shelly shares various types of lead magnets and offers actionable advice on how to choose the right format for your business.

Freebies Mentioned In This Episode:

FB Profile Profitability Guide:

Email Quickstart

List Builder Growth Scorecard

Business Power Hour

Marketing Makeover

Key Takeaways:

• Importance of an Email List: An email list and a professional website and email address are essential for a legitimate business in 2024.
• Lead Magnet Basics: A lead magnet (or freebie/opt-in) is something of value exchanged for a potential client's email address.
• Choosing the Right Topic:
  • Start with the end in mind and align your lead magnet with your ideal client's needs.
  • Avoid attracting random people; focus on quality leads.
• Lead Magnet Ideas:
  • Simple Options: Coupon/discount codes, cheat sheets, checklists.
  • In-Depth Options: Workbooks, guides, mini-courses.
  • Engagement-Focused: Video/audio resources, templates, quizzes.
  • Experience-Based: Virtual or in-person events like business power hours or lunch and learns.
• Execution Tips:
  • Don't overthink; start with a simple, minimum-viable lead magnet.
  • Leverage your strengths—choose a format that aligns with how you naturally work.
  • Use tools like ChatGPT for creativity if you’re stuck.
• Next Steps: After creating your lead magnet, the next step is promoting it effectively, which will be covered in the next episode 96!