Marketing Tips for Women Business Owners: Educated Empowered Inspired

#39 Elevate Your Business: Embrace the Power of Email

Episode Summary

Welcome to the podcast that will revolutionize your marketing approach! Discover the untapped potential of email marketing – a game-changing strategy that can skyrocket your business growth beyond imagination.

Episode Notes

Mentioned In The Episode: Email Quickstart Guide https://resources.shellyniehaus.com/emailguide

Is email even a thing? It seems outdated.
- Personalized communication and direct connection leading to more engaged listeners
Nurtured leads make 47% larger purchases than non-nurtured leads. (Epsilon)
- By showing up, adding value, and nurturing those relationships, the people on your email list are more likely to buy when you do have a product or service to sell.
It doesn't seem very easy. There are so many platforms, the tech appears complicated, and just so much is involved.
- Start small.
  - A smaller, more engaged list is better than a large one
  - Pick a platform that is user-friendly and easy to learn
  - Create a simple and sustainable strategy.