Marketing Tips for Women Business Owners: Educated Empowered Inspired

#129 How to Create Content That Actually Works

Episode Summary

In this episode, we're kicking off a 2-part training series to help you reset how you think about social media. If you've ever felt stuck in content burnout or frustrated that your posts aren't getting seen, this one's for you. Part 1 is all about mindset—specifically shifting from consumer to producer so you can start creating content that actually connects with the right people and brings more fun, ease, and focus to your marketing.

Episode Notes

In this episode, we're kicking off a 2-part training series to help you reset how you think about social media. If you've ever felt stuck in content burnout or frustrated that your posts aren't getting seen, this one's for you.

Part 1 is all about mindset—specifically shifting from consumer to producer so you can start creating content that actually connects with the right people and brings more fun, ease, and focus to your marketing.

Key Takeaways:

• Why social media feels heavy—and what to do about it
• The “ELF” business filter: Easy, Lucrative, and Fun
• The mindset shift from content consumer to content producer
• How to approach social with purpose and intention
• The first of three core content types: Content that Connects
• How to define your personal content pillars
• A simple challenge to take action this week

🎯 Action Step:
Take 10 minutes to map out your 2–3 personal content pillars and brainstorm one connection post to share this week.

📦 Want templates, prompts, and tools?
Check out the Social Media Mastery Blueprint!

📌 Part 2 drops next week and will cover content that positions you as the expert and how to invite people to take the next step with you—don’t miss it!